Surya Prima

In 2023, a well-established paper distributor in Surabaya marked its 25th anniversary momentum with a total integrated branding program. We created its brand vision, new identity, tagline, and were extended to do brand stewardship, corporate training & creative workshops.

As testament to their reputation in serving, supporting & synergizing manufacturer's business to consumers the identity graphics brings sparks of energy in a systematic layout to provide consistency, yet its open circle shape means explore adaptability of its organization’s dynamic.

To synergize the company’s values with expanded supply-chain and external interconnection, the visual concept incorporates graphic elements to form a structured circular formation into a figurative sun shape (as in Surya). Dividing lines within the circular bars create movements, with the aid of color-play to emphasize progressive energy from within.