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WTP

Translating Water Treatment Plant into Water To Purity

YEAR

2024

CLIENT

PT Gapura Liqua Solutions (Agung Sedayu Group)

INDUSTRY

Property Developer

WORK SCOPE

Brand Development, Communication Design

PURITY OF LIFE
Water, Purity, Balance, Source of Life, Growth and ultimately, Vitality (the fullness of life). The visual identity concept was Lotus of Life, and the message is PURITY OF LIFE. The simple monochromatic shape of lotus being depict as the wonderful source, as well as a filter of clean(er) water

Visual identity development starts with the idea of incorporating the new six brand values of PURITY, being displayed by the petals. The identity symbolize a perfect blossoming lotus and a curvy connective silhouette to provides a comprehensive experience in one circular movements in order to achieve quality service and products.

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