The Park

The brand promise is experiencing a family escape in a great comfortable shopping mall with spacious green space to embrace a retreat of togetherness. Only couple of years after the launch, it became the first environmentally-friendly mall in central Java.

The descriptive identity, both verbal and visual were created to exposed the super luscious greenery within the area. Simple metaphor of one healthy tree combined with a diapositive shape of a happy joyful person, and balanced in a closure circle.