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Astara Condotel

Premium Condotel Brand: “A Star, A Crown, A Compass”

YEAR

2013

CLIENT

Pintu Air Mas Group

SERVICE TYPE

Brand Development

An oasis to live in fullness is the key message, supported by brand values of: a balanced life, peace of mind and open mindedness. Astara derives from “Star”, in connection to a five-star condotel. The name also adapted Hindi word “stara” which means strata, degree, or ownership.

The Logomark Astara is a visualization of a crown, symbolizing grandeur and opulence. The very same crown was shaped from a compass, in the middle, and two shadows on each side. Compass represent ownership and navigation in general.

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