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Astara Condotel

Premium Condotel Brand: “A Star, A Crown, A Compass”

YEAR

2013

CLIENT

PT Wulandari Bangun Laksana (PAM Group)

INDUSTRY

Property Developer

WORK SCOPE

Verbal Identity, Brand Development

An oasis to live in fullness is the key message, supported by brand values of: a balanced life, peace of mind and open mindedness. Astara derives from “Star”, in connection to a five-star condotel. The name also adapted Hindi word “stara” which means strata, degree, or ownership.

The Logomark Astara is a visualization of a crown, symbolizing grandeur and opulence. The very same crown was shaped from a compass, in the middle, and two shadows on each side. Compass represent ownership and navigation in general.

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