BAZE
Innovating Mobility: An Accolade of ‘Success through Function’ and A Legacy of ‘Journey of Beauty’
YEAR
2021
CLIENT
PT Bahana Selaras
INDUSTRY
Energy & Industrial
WORK SCOPE
Brand Development, Verbal Identity, Communication Design, UI/UX Development
Strive for sensible answers and driven by integrity, BAZE’s full service and craftsmanship has graced countless personalized small passengers commuters, few popular mid-size luxury vans, as well as many full-scale coach-buses in accommodating function & comfort.
In 2022, BAZE launch a modern logomark design with its initial capital, made by two elongated parallelogram stacked together. The simple geometric symbol denotes speed, as well as a welcoming gesture inspired by concierge's fast response & warm service. The brand colors, comprise of agile red (zest of energy, bold idea, dare to be different) while avant-garde grey reflects professional greatness.
With a new catchphrase of INNOVATING MOBILITY, that accompanies BAZE's strength and main focus of realizing (any) dreams through interior-vehicles-customization. Through decades of passion and teamwork, BAZE continues to expand their engineering, by integrating technological function, while offer adapting solutions that works.
