Little Taipei

The objective was to showcase a modern approach in serving affordable oriental dishes. The result is not a typical Chinese lantern logo... Instead, an authentic oriental icon of a dragon holding a simple plate & hard-edge chopsticks in displaying non traditional fast food. The friendly dragon with sleek curves and uncluttered outline open its mouth to let out flames symbolise spicy foods.

Poster display the dragons hands in dramatic close-ups and repeated patterns of small dragons filled up the wall. The menu carries many fun-names to sparks humour for the younger target market.