Coastalia City

Situated strategically in the heart of Makassar's prominent new estate, Coastalia City promised to be as The Promising Future of Makassar. A recent mega development block that integrate residences, both landed and vertical living, offices, and lifestyle-facilities

The brand name proposition is a portmanteau of ‘Coastal + Dahlia’, flower of eternal love, an ideal title to the site of Tanjung Bunga (cape of flowers). COASTALIA is also an acronym from: Complete facilities + Opportunity future + All in One + Super-block for urban + True Comforts + Accessible + Located strategically + Integrated infrastructure + Affordable luxury.

Brand visual identity illustrates 2 hands coming together, gesturing warm welcome, made form 2 capital C’s entwine as one unit, while figuratively symbolize an initial S (depicting South Sulawesi). Visually, the logo balances an icon of ‘meeting point’, with simple solid graphics to signify stability, while the graceful logotype were cultivated from the local wisdom.

The brand colors analogy: gold for luxury and eternal elegance, bold red tone in expressing passion, while maroon relates to grace, class and wisdom.