Kiat Ananda Group
Warehouses, Land and Sea Transporters… Transforming A Cold Chain Company into An Integrated Solution
YEAR
2018
CLIENT
PT Kiat Ananda Cold Storage
INDUSTRY
Logistic/ Transportation
WORK SCOPE
Verbal Identity, Brand Development
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Private-owned company for end-to-end temperature services supply chain with reputation of solid logistic management, supported by a fully comprehensive system and state of the art technology and equipments commissioned us to revamp the look to a new and fresher image.
One premise stood for Kiat Ananda Group; Cold Chain Supply (the what) with International Standard (the how), serve Quality Assurance (the why); put together into a set of brand values of: professionalism + focus + dedication + progressive + efficiency (zero-miss).
The Brand identity & brand expression translate the brand strategy in the simplest form of Igloo. The brand tagline of Integrated Cold-Chain Solution is simple, concise and on target.

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