PaSeaVic - EGD Wayfinding

Context at first:
PaSeaVic Tower is uniquely located at the street-end of Jl. Malaka, and the new headquarter carry challenges, both from visibility point and cultural-heritage region constrains. It is then, very pivotal to come up with a clear and integrated Environmental Graphic Design. Thus, upon project’s delivery, the client further commissioned us to create the building’s artworks.

Creative Approach:
To give visitors a good first impression, for the way finding project, we incorporated the brand identity supergraphics; while crafted meticulous configuration to shape the building (second-skin) facade’s elements. The room naming are function-based and approved with nautical/ ocean relevance. Directional & locator signs use unique graphics, formed by fish outlines. Furthermore, we recommended high quality materials and place them in the most strategic spot/location within the building.