SOLAVELLA Apartment

To visually communicate a brand that personifies Luxury Living + Finest Quality + Inspirational Style, we discovered the brand name Solavella, derived of compound nouns from Latin word Sol (bright sunshine) and La Vella (Spanish word for a wonderful city/ place).

As for the brand identity design solution, it express several visual concept & approach:
- A crown to symbolize a kingdom; to represent leadership and achievement
- Sun-rays brightly shine over coastal, with half a horizon to represent sunset
- A silhouette of a hand-fan (link to Kipas Pakarena); a local traditional dance
- Maroon and Gold color give nuance of timeless elegance and sophistication.

In delivering the communication objective, we execute the catalogue with a minimalist yet elegant cover design, crafted by our supergraphics and the finest print finishing treatment.