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The Citara

New Jewel of Western Jakarta Property Development... “Completeness Like No Other"

YEAR

2014

CLIENT

PT Ade Pede Realty

INDUSTRY

Property Developer

WORK SCOPE

Verbal Identity, Brand Development, Communication Design

“Full facilities, business hub, family orientation, continuous development and prime location for the west district” were some of the keywords to start with... Our creative approach was to highlight the brand-naming of citara, means harmony, and a musical instrument before designing the visual identity from the three towers' outlines shape, along with the elegant royal purple.

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