Le Petit Paris

The project started when we first collaborate with the architect/ interior designer that already came up with a great concept of bringing the romantic city to Jakarta’s prime location. Once the client give us full freedom, we managed to create a complete visual communication in capturing the concept of ‘Little Paris’.

The logo was made to symbolize looking at the monumental Eiffel Tower through a small window, using the color of pastries in embracing its warm ambiance, and supported with a very unique supergraphic using the name of Paris’ streets, as well as the food and beverage menu. Even more special were when the client approved our ideas of authenticity by sending abroad a photographer to capture the city’s activities and ambiance. The results were one of a kind image creation, displayed festively through many photo essay within the interior.