PaSeaVic - Visual Identity

The Merits of Fishery Journey
The objective was to embody the abundant energies and resources by, of and from Indonesia’s ocean. Our creative idea origins was initiated from sketches of fish silhouette, crafted in a delicate arrangement to form ‘school of fish’, which later were incorporated with graphic pattern of water ripple. The singular shape icon emphasize the dynamic of sea surfaces and express enduring experience from riding ‘the industry waves’.

Embodying the new spirits form the 8 brand values, the visual identity were distinctively formed by 8 small fishes/ wave ripple, each was matched with specific color to embrace continuous improvement to exceed expectations and to drive the organizational excellence.

Customized logotype were tailored made to complement the logomark, uniquely position unconventionally on top of the logomark to demonstrate ‘a promising vessel rides the wave of success’; shaping an authentic character to the brand identity.

Turquoise and Light Aqua color incorporate the lighter side of ocean’s surface. A cerulean hue of cool blue is the hallmark of a refreshing tone, expressing the future exploration and innovation, while the Sapphire/ Dark Blue represents the deep part of our mother ocean. The color-scheme depicts a strong corporate perception, connote responsibility, trustworthiness, tradition, integrity, sense of knowledge, and steadiness.

The new visual identity was created around a central idea of reflecting PaSeaVic as the established industry leader. An ocean vessel that demonstrate visionary, determination and perseverance, as it prepares a bigger broader journey ahead.