Sky Terrace Lagoon Condo
Open Sky, Nature’s Beauty …and Star-Like Quality!
YEAR
2011
CLIENT
PT Fajar Surya Perkasa
INDUSTRY
Property Developer
WORK SCOPE
Verbal Identity, Brand Development, Communication Design, UI/UX Development
In welcoming the demand of Mid-rise Apartments in West Jakarta, an idea of combining vertical living with eco-friendly environment came alive. A translation of “opening gate to your success”, it is the foyer to your dream-life. Sky Terrace Lagoon Condo as a medium to open sky will be the enabler to view your dreams come to fruition...
Unlike the common Reach for the Stars, we opted for Stars Within Reach concept. A different way to portray success, when dreams of a perfect life would complement you alternately. A leaf-shaped hand is a symbol of holding, containing, receiving a star while also displaying nature’s friendliness. The logogram and the logotype combines into an elegant, yet modern comfort feel to its style.
