Hewlett Packard Brand Promotion

“A Total Cafe MakeOver For HP New Latex-based technology Promotion Launch”
In the case of HP’s new printer launching promotion, we were challenged to showcase the new technology of latex-based technology that are useful and needed for (m)any hang-out place. To depict its versatile ability as indoor & outdoor medium, we need to highlight their impressive ‘easy to install, easy to maintain‘ tech-element, besides its environmental-friendly materials. The client agreed upon the idea of re-decorating the cafe in a matter of night.

From many searches, Brew & Co Cafe in Cilandak was chosen as the “perfect blank canvas” for its capacity and well rounded environment to execute our own Farm & Barn concept.

Harmonizing aspects of HP “green-printing” motto by combining existing interiors elements with additional properties, the new look will contain many fun, exciting and unforgettable items designed to fit into the idea, yet still exhibiting HP’s latest product. Complete with “farm animals” pillow, a “cow motifs” scooter, special “adhesive” invitation and leather goodies, the whole ambience is intended to create a unique experiences.