Warung Daun

Warung Daun’s promise and reputation of being a slow-cooked, fresh and organic restaurant had to be captured in a new brand identity & experience for a broader (younger) target audience. We believe in proposing “Healthy Culture” as the central idea for the brand.

The new signature is a simplification from several ideas: Leaf means Daun, Fork & Spoon symbolize Warung/ Makan (restaurant)… it is natural to combine both elements into a monogram of the brand’s initials. The final outcome along with semi modern custom-made type, distinctly reflects a Yin Yang of balance (as in healthy, naturally).