Robotic Explorer
Aspiration to Innovation through Inspired Creativity... A Vision of Teaching, Educating, Science through Robotic Technology
YEAR
2018
CLIENT
Private
INDUSTRY
Information & Technology
WORK SCOPE
Brand Development, Communication Design, EGD (Sign-System)
A Complete branding program for Robotic Explorer aim to give concrete contribution for human improvement through comprehensive learning in science & technology.
Started with a new brand strategy of ‘Innovation- Empowered’, then encapsulated into:
EDUCATING: reform new way of learning, EMPOWERING: unify passions for future, ENTERTAINING: embrace thinking through fun process; Resulted in a logo design with aspects of teach, guide, learn, play, inspire.
The character-design are transformed into series of various mascots, with personalities of the following elements: Alpha-bots as a father-like leader resembles empowerment; Beta-bots symbolize education, reflected by a caring & nurturing mother; O-bots as children represents the icons of entertainment.
