Semesta Foundation
A Philanthropy Foundation: “Bridging Mankind and The Universe"
YEAR
2015
CLIENT
Yayasan Filantropi Semesta
INDUSTRY
Foundation
WORK SCOPE
Brand Development, Communication Design

The brand soul is bridging mankind and the universe. The brand vision is to be the partner to embrace a sincere, blissful life. The brand values are honesty, humility, hospitality and humanity. The characters are caring, compassion & committed.
Visual identity of Semesta philanthropy foundation began by logotype selection, and a special modified typeface to reflect their personalities. Accompanied by a horizon line, crafted with brush stroke, illustrating Semesta philanthropy foundation as the bridge of mankind (lower point) to the universe (higher point).
We helped develop their brand architecture, consisting of Pundi Semesta, Rekan Semesta, Desa Semesta and Warung Semesta.















