Sunny Side Up

“Vibesparks” concept was chosen as the main idea of expression and inspiration for the rejuvenating of an infamous local post-production specialist. Inspired by ‘Morning glare’, in resemblence of good spirits and welcoming a day’s first-light, a new dawn plays a role in articulating of the visual of human sight to form the aesthetic view and sensual image.

The many transformed shapes and various colours of the identity expresses idea of creative community, and how to appeal to them. As a graphic, the form visualize sun-rays surrounded by sparks of celebration. For the brand communication launch-event, our creative team creates a one of a kind of invitation... how to make sure all of the invitee-agencies would come to the launch? Send them a ‘fresh-breakfast’.