ZHUMA

Zhuma is elegant, genuine and unwavering in its core message of delivering Japanese-authentic taste comprised and balanced with local preference. A statement of high-style and fusion, the bistrro manifests decades of loyal fans as it expand as a popular brand.

Accommodating the elegant interior design, fresh sushi/ sashimi alongside its first-rate hospitality, the identity idea was inspired by kanji-character. Hand-crafted letter of the logotype, combined with a mark of a horse-head shape (horse: ’MA’ in japanese), a graceful animal to portray beauty and hard works and also symbolizes the brand's initial.

The identity was included in an International publication. (Rockport’s LogoLounge series 5, in 2009)