Zhuma Japanese
“Blended, not Mixed… Fusion, not Contemporary… A Neo-Modern Design with An Exquisite Touch, nonetheless so Authentically Japan”
YEAR
2003
CLIENT
PT Zhuma Mitra Jaya
INDUSTRY
Hospitality/ F&B
WORK SCOPE
Verbal Identity, Brand Development, Communication Design, EGD (Sign-System)
Zhuma is elegant, genuine and unwavering in its core message of delivering Japanese-authentic taste comprised and balanced with local preference. A statement of high-style and fusion, the bistrro manifests decades of loyal fans as it expand as a popular brand.
Accommodating the elegant interior design, fresh sushi/ sashimi alongside its first-rate hospitality, the identity idea was inspired by kanji-character. Hand-crafted letter of the logotype, combined with a mark of a horse-head shape (horse: ’MA’ in japanese), a graceful animal to portray beauty and hard works and also symbolizes the brand's initial.
The identity was included in an International publication. (Rockport’s LogoLounge series 5, in 2009)
