The Figos

Delighted to accomplish the challenge in creating not just the brand naming and strategy, moreover to express a new concept karaoke by designing unique personalities, the project was done by our small team, with limited time-frame yet birthing our effective cooking-method.

Started with the concept of Connecting The Warmth of A Family, an Italian family persona was created, completed with character’s names and rooms of their house as background story. Welcoming guests to a different thematic hospitality, the ambiance design was based on visual elements of each family members, from their looks, needs, hobbies, and naming.

Accurate execution for full-scale Interior-Environmental Design Graphics in each of the twenty room within “the house”, The diverse rooms design with different material and real size props surely make the experience a one of a kind.