PaSeaVic - Verbal Identity

Interpreting a new strategy into a reputable brandname

Brand Naming: PaSeaVic
Pahala (Reward) + Sea + Victory was the final selection after extensive naming exercise to connote the Ocean of Pacific. The identity naming PaSeaVic, in abbreviation, distinctively represents the holding company’s record of commitment and consistency in fishery industry. It was formulated by analyzing & blending eight brand values into a simple, meaningful, easy to pronounce and memorable brandname.

PaSeaVic brand is an accolade to the group’s reputation in integrating its diverse business and services; Supplying food commodity from natural sources, synergizing human capital managements with technical-resources, and supporting local fishermen’s deep-catch to global manufacturer. Denoting universe answer of “Ocean’s bountiful gifts and victory”, PaSeaVic brand breathes out spirit of reward from the seas.

Corporate Tagline Creation
Portraying the brand’s key message of ‘Growth by Creating Solutions of, from and for Sustainable Ocean’, we opt to blend the company’s philosophy of Quality, Transparency, Sustainability with the business attributes of Commitment + Competitive + Consistency. Derived from brand’s soul of OceanCraft, ’Crafting Solution’ means to provide fishery solutions through skill and good intention; ‘Sustainable Ocean’ amplifies their goal of sustaining rich ocean’s resources for the present and future generations.

The Brand promise line confidently stated as “Crafting Solution, Sustainable Ocean.”