Parani

Started from a family business, the company grown to become one of Indonesia’s first freight-forwarding company by offering complete range of delivery for the country diverse needs over the past 4 decades. Focus on transporting moving vehicles alongside full logistic services through its four brand values of resourceful, totality, solution & integration; Parani proves its reputation by becoming a reliable vehicle carrier and a leader in transportation courier.

The Identity was defined by four arrow-tips, composed of a geometric shape in expressing movement of logistic & transportation as well as displaying four global directions. Then linked to four smaller arrows in showing service connectivity of transportation (by air, by sea, by land and combined). The final output conveys a sense of power, strength and solid teamwork.

Another four elements are the colors. Blue tone commands respect, integrity & represent trustworthiness, the ’parani turqoise’ symbolize Nusantara’s ocean. The green color symbolizes stability, growth, and success, ’parani green’ personify islands of Indonesia. Yellow tone adds vitality while orange encourages friendly service, ’parani yelloranges’ are vital to projects their helpful services and total commitment.