Tan&Tan

The goal is to preserve old-heritage recipe & taste. The brand approach were “New experience, Same wonderful memories”… A walk on memory-lane.

The identity design was created through mixing the old with the new, type-play of two squares in the middle to represent Kao-Kao (mandarin translation of two mouths), in depicting the two madame specialties and same hobbies of cooking & serving. Through some creative exploration, the stack is being placed inside of a circle, to add another resemblance of old-fashioned coin.