BiTuKu
Private-owned Pork Brand from & by A Local Grown Farm
YEAR
2024
CLIENT
Private
SERVICE TYPE
Brand Development
BiTuKu’s brand vision is to be the trusted name for a delicious experience through quality & consistency. The brand simply aim to deliver their promise of: “Kupang’s Best Pork Experience”.
Accompanied by some fusion keywords such as ‘coalwarmth’ comes from smokey grills, hot & spicy-ness , the ‘flamespiration’ surely brings high-spirit and inspiration, The barbeque aroma makes a ‘smokie-tasty’ nuance, the ‘arts of herbs’ are the culinary trademarks of Indonesia’s rich spices & herbals, ‘spicy-tasty’ comes from its pork flavors and the ‘Summerbreeze’ represent the ever-exotic, tropical heat and beauty of this east Indonesia’s origin. Overall, those are the vibes one will get upon receiving the delicious ‘sei’ or smokehouse pork.

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