Elementi Domus

Begins with a brand premise: Design in Italy, Made in Indonesia, the premium quality brand blends fixed-furniture design with fashionable living. Brought by unifying an Italian design expert with top of the line production, in enabling assurance of luxury taste.

Visual identity design is a monogram of brand’s interwoven initials and implemented through decorative design using The Golden Ratio; Resulting in an eccentric one-liner graphic that illustrate a renaissance-esque “E” containing a simpler contemporary “D”; Truly resemble a mix of classic visual element and a touch of post-modernism.

The color represents nature, passion and timeless elegance, mixed with rustic Italian earth tone of Terracotta (Baked Clay), often used as cookingware, reflecting the warmth of a kitchen; To fit harmoniously with the concept of Perpetuality, Exclusivity and Personalized Luxury.