Sinar Sip
A Revolutionary Convenient Mobile Banking: “Instant Sensible Access"
YEAR
2011
CLIENT
PT Bank Sinar Harapan
SERVICE TYPE
Brand Development
Bank Sinar, a Balinese local Bank took a bold move when joining a telecom-company by launching the first mobile banking in the island. The name “sinar Sip”, was to ignite the brand’s roots of Simple, Integrated and Personal in the hope to penetrate its position closer to every segments, thus name also evokes to the cultural warmness for its meaning of “good choice” a positive sentiment suitable for the local people.
The identity’s key element is a word bubble to represent the “word of mouth” idea. Furthermore, to symbolize more local human approach, a mascot certainly would aid audiences to recognize the brand better, and closer. Through several exercise, “si Narsip” mascot was trusted to help connotates a friendly, humble, likable, trusted ambassador for the brand in all endorsement line. The colors are sinar-red & sunset yellow, and the client were remarkably happy!

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