SIMBA

Simba brand combines qualities of a King: Bold and Honorable, as courageous, charismatic and confident leader! Furthermore, the freight-forwarding brand vision as “The Most favorable Trustworthy Carrier” is translated into “The Carrier of Truth” tag-line.

The mark symbolize the great personality of a young lion, while the mane subtly, shape an “S” initial. The usage of bold italic letters to accommodate vision of becoming a quick yet strong reliable business & bring up the high spirit and energy of the next leader. Red tone showcasing fearless optimism and bravery while reflecting swiftness as a freight forwarder that rely on fast service.