PaSeaVic - Induction + Launch Event

A corporate brand with people at the core: “Believe, behave and become ‘One Big Family.”

On October 2025, we organized a full-day Brand Immersion session to help the employees and partners aware and comprehend the new brand’s identity, brand values and brand promise. PaSeaVic group witnessed the corporate grand-launch, new tower opening ceremony, and brand induction & training.

To deliver an unforgettable experience through brand induction, the Brand Immersion session was created by using interactive installations, thematic decoration, introducing the digital display and the viewing of new video-profile. The main goal was to create a total, cohesive environment where employees could fully engaged, fostering emotional and intellectual connection, building loyalty and transforming them into proficient brand advocates.

Key evidence that the Brand Immersion Session was a success are:
- Deep Understanding: Uncover the branding process substantially, ensure authenticity.
- Integrated Experience: Seamless-consistent delivery across brand touch-points.
- Employee Engagement: Involvement with brand’s assets (people) to interact directly.
- Consistent Message: A cohesive one brand image, one tone and one story.